In today’s world people love to shop. We love to buy things, whether it be a high-definition television or even a sandwich from the local grocery store. It is said that we are the generation of consumerist, with people constantly buying new technologies and the latest products. And with advertising, businesses and corporations are flourishing. But what’s really important is what the transaction is like between a business and its clients.At its core, businesses offer a product or a service to their clients, and thus they spark a transaction. But if we look at this act through a different perspective, we can see that business is really much more than that. While it may seem as simple as clicking a button on a computer and then getting a package a few weeks later, there’s much more going on when you decide to purchase a product or service. What’s really happening is the beginning of a relationshipbetween a client and a business, and what happens at the start can determine if that relationship will continue or not.
So how is it a relationship, and not just a sale? A transaction is really just an opportunity to build trust between the client and the business. By offering monetary value for a product or service, the client is making a decision to trust this business with their money and expects something in return. If the business provides the expected result, then the client can feel secure in coming back to that business. Thus trust is established between the two groups, and that trust can benefit both the client and the business. If the business disappoints however, it’s often hard to gain the client’s trust. So the simple transaction between the two can really determine the level of trust based relationship.If done correctly, that transaction can turn into a long-term, trustworthy relationship between the business and the client, so really every transaction is an opportunity to develop a lasting tie that can convey integrity and loyalty which can last for years and eventually be a win win for both sides.